TY  - BOOK
AU  - Cox Keith K
AU  -  Evis Ben M
TI  - Experimentation for marketing decisions
T2  - Inter Text Marketing Research Series
SN  - 0 7002 0208 0
U1  - X:51-8, L3 
PY  - 1973///
CY  - New York
PB  - Educational Publications        
KW  - Marketing
N1  - Appendix p 115-20
ER  -