TY  - BOOK
AU  - KOTLER Philip
TI  - On marketing :  How to create win and dominate marketing   
SN  - 0684850338
U1  - X:51, N9 
PY  - 1999///
CY  - New York
PB  - Free Press        
KW  - Marketing
N1  - Appendix: p 221-228
ER  -