Aaker D A <br/><br/>
Managing brand equity   Capitalizing on the value o    

 - New York  Free Press          1991 
 - xiii, 299p  cm. 
<br/><br/><label>ISBN: </label>0029001013 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Survey
<br/><br/><label>Dewey Class. No.: </label>X:511.73.N9, N1