TY  - BOOK
AU  - Ronkainen Ilkka A
AU  -  Czinkota Michael R
TI  - Best practices in international marketing
T2  - Harcourt College Publishers Series in Marketing
SN  - 0030340365
U1  - X:51.1.P, P2 
PY  - 2002///
CY  - New York
PB  - Harcourt College Publishers       
KW  - Marketing
ER  -