Longman Kenneth A <br/><br/>
Advertising 

 - New York  Harcourts Brace Jovanovich         1971 
 - xi,425p  cm. 
 - Harbrace Series in Business and Economics Ed by William J Baumal etc .
<br/><br/> Bibliography at the end of each chapter 
<br/><br/><label>ISBN: </label>0155019015 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>X:513, L1