TY  - BOOK
AU  - Longman Kenneth A
TI  - Advertising
T2  - Harbrace Series in Business and Economics Ed by William J Baumal etc
SN  - 0155019015
U1  - X:513, L1 
PY  - 1971///
CY  - New York
PB  - Harcourts Brace Jovanovich       
KW  - Advertising
N1  - Bibliography at the end of each chapter
ER  -