TY  - BOOK
AU  - Narver John C
AU  -  Savitt Ronald
TI  - Conceptual readings in the marketing economy
T2  - Holt, Rinehart and Winston Marketing Series
SN  - 03079305X
U1  - X:51, L1 
PY  - 1971///
CY  - New York
PB  - Holt         
KW  - Marketing
N1  - Bibliography at the end of few chapters
ER  -