Green Paul E Applied multidimensioanl scaling A comparison of - New York Holt Rinehart and Winston 1972 - xviii,292p cm. - Editor's Series in Marketing. Ed by Paul E Green and Philip Kotler . Bibliography: P 273-84; Appendix: P 152-272 ISBN: 0030802717 Source: General Book Subjects--Topical Terms: Psychology Dewey Class. No.: S:(B), L2