TY  - BOOK
AU  - Green Paul E
AU  -  Rao Vithala R
TI  - Applied multidimensioanl scaling :  A comparison of   
T2  - Editor's Series in Marketing. Ed by Paul E Green and Philip Kotler
SN  - 0030802717
U1  - S:(B), L2 
PY  - 1972///
CY  - New York
PB  - Holt Rinehart and Winston      
KW  - Psychology
N1  - Bibliography: P 273-84; Appendix: P 152-272
ER  -