Ferrell O C <br/><br/>
Marketing   Concepts and strategies    

 - 10th 
 - New York  Houghton Mifflin Co         1997 
 - xxxii, 666p  cm. 
<br/><br/> Glossary: P 606-22, Appendix: P 577-605 
<br/><br/><label>ISBN: </label>0395836840 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51, N7