TY  - BOOK
AU  - Ferrell O C
AU  -  Pride William M
TI  - Marketing:  Concepts and strategies   
SN  - 0395836840
U1  - X:51, N7 
PY  - 1997///
CY  - New York
PB  - Houghton Mifflin Co       
KW  - Marketing
N1  - Glossary: P 606-22, Appendix: P 577-605
ER  -