Rathmell John M <br/><br/>
Managing the marketing function   Concepts, analysi    

 - New York  Jhon Wiley   1969 
 - xxi,636p  cm. 
 - Wiley Marketing Series. Ed by William Lazer.19 .
<br/><br/><label>ISBN: </label>471 709247 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51-8, K9