TY  - BOOK
AU  - Rathmell John M
TI  - Managing the marketing function:  Concepts, analysi   
T2  - Wiley Marketing Series. Ed by William Lazer.19
SN  - 471 709247
U1  - X:51-8, K9 
PY  - 1969///
CY  - New York
PB  - Jhon Wiley 
KW  - Marketing
ER  -