TY  - BOOK
AU  - Aaker David A and others
TI  - Marketing research
SN  - 0471363405
U1  - X:51b4, M0;P1 
PY  - 2001///
CY  - New York
PB  - John & Wiley       
KW  - Marketing
N1  - Appendix: p 711-32; Glossary: p 733-42
ER  -