TY  - BOOK
AU  - Wallendorf Melanie
AU  -  Zaltman Gerald Ed.
TI  - Readings in consumer behavior :  Individuals, groups, and orgnization   
T2  - Theories in Marketing Series
SN  - 047103021X
U1  - X:1:(S:44).73.N7, L9 
PY  - 1979///
CY  - New York
PB  - John Wiley        
KW  - Consumption Economics
N1  - Bibliography chapterwise
ER  -