Lodish Leonard M and others <br/><br/>
Enterpreneurial marketing    Lessons from Wharton's    

 - New York  John Wiley          2001 
 - xvi, 272p  cm. 
<br/><br/> Appendix: p 245-260 
<br/><br/><label>ISBN: </label>0471382442   
<br/><br/><label>Source: </label> 9887, 13/09/2001, SBD  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Economics<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51, P1