TY  - BOOK
AU  - Lodish Leonard M and others
TI  - Enterpreneurial marketing :  Lessons from Wharton's   
SN  - 0471382442
U1  - X:51, P1 
PY  - 2001///
CY  - New York
PB  - John Wiley        
KW  -  Economics
KW  - Marketing
N1  - Appendix: p 245-260
ER  -