Aaker David A <br/><br/>
Strategic market management 

 - 6 
 - New York  John Wiley          2001 
 - xiv,338p  cm. 
<br/><br/> Bibliography Chapterwice; Appendix P309-322 
<br/><br/><label>ISBN: </label>9971513900  522.41 
<br/><br/><label>Source: </label> 339, 08/04/2005, Bright  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management
<br/><br/><label>Dewey Class. No.: </label>X:51-8, M4; P1