TY  - BOOK
AU  - Aaker David A
TI  - Strategic market management
SN  - 9971513900
U1  - X:51-8, M4; P1 
PY  - 2001///
CY  - New York
PB  - John Wiley        
KW  - Marketing Management
N1  - Bibliography Chapterwice; Appendix P309-322
ER  -