TY  - BOOK
AU  - Mallen Bruce E
TI  - Marketing channel:  A conceptual viewpoint   
T2  - Wiley Marketing Series
U1  - X:51, K7 
PY  - 1967///
CY  - New York
PB  - John Wiley        
KW  - Marketing
N1  - Bibliography: p 307-08
ER  -