TY  - BOOK
AU  - Wademan Victor
TI  - Risk-free advertising:  How to come close to it   
T2  - Wiley Series on Marketing Management Ed by Frederick E Webester
SN  - 0471027146
U1  - X:513-8, L7 
PY  - 1977///
CY  - New York
PB  - John Wiley        
KW  - Advertising
N1  - Glossary: p 138-141
ER  -