TY  - BOOK
AU  - Aaker David A
AU  -  Day George S
TI  - Marketing research:  Private and public sector deci   
T2  - Wiley Series in Marketing
U1  - X:51b4, M0 
PY  - 1980///
CY  - New York
PB  - John Wiley        
KW  - Marketing
N1  - Glossary: p 597-606; Apendix: p 607-14
ER  -