Bolen William H <br/><br/>
Advertising 

 - New York  John Wiley          1981 
 - xviii,504p  cm. 
 - Wiley Series in Marketing .
<br/><br/> Glossary: p 471-490 
<br/><br/><label>ISBN: </label>047103486x 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>X:513.73.N7, M1