TY  - BOOK
AU  - Bolen William H
TI  - Advertising
T2  - Wiley Series in Marketing
SN  - 047103486x
U1  - X:513.73.N7, M1 
PY  - 1981///
CY  - New York
PB  - John Wiley        
KW  - Advertising
N1  - Glossary: p 471-490
ER  -