TY  - BOOK
AU  - Schwerin Horace S
AU  -  Newell Henry H
TI  - Persuasion in marketing:  The dynamics of marketing   
SN  - 0471045543
U1  - X:513:(S:75), P1 
PY  - 1981///
CY  - New York
PB  - John Wiley        
KW  - Advertising
N1  - Bibliography: p 240-250
ER  -