Faison Edmund W J <br/><br/>
Advertising   A behavioral approcach for managers    

 - New York  John Wiley          1980 
 - xiii,783p  cm. 
 - Wiley Series in Marketing .
<br/><br/> Bibliography chapterwise; Glossary: p 729-768 
<br/><br/><label>ISBN: </label>0471049565 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>X:513, M0