TY  - BOOK
AU  - Faison Edmund W J
TI  - Advertising:  A behavioral approcach for managers   
T2  - Wiley Series in Marketing
SN  - 0471049565
U1  - X:513, M0 
PY  - 1980///
CY  - New York
PB  - John Wiley        
KW  - Advertising
N1  - Bibliography chapterwise; Glossary: p 729-768
ER  -