TY  - BOOK
AU  - Aaker David A
AU  -  Day George S
TI  - Marketing research
T2  - Wiley Series in Marketing
SN  - 02722955
U1  - X:51b4, M0;M3 
PY  - 1983///
CY  - New York
PB  - John Wiley        
KW  - Marketing
ER  -