Lovelock Christopher H <br/><br/>
Marketing for public and non profit managers 

 - New York  John Wiley          1984 
 - xiv,607p  cm. 
 - Wiley Series in Marketing .
<br/><br/> Bibliography chapterwise; Glossary: p 588-93 
<br/><br/><label>ISBN: </label>0471037222 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51, M4