TY  - BOOK
AU  - Lovelock Christopher H
AU  -  Weineberg Charles E
TI  - Marketing for public and non profit managers
T2  - Wiley Series in Marketing
SN  - 0471037222
U1  - X:51, M4 
PY  - 1984///
CY  - New York
PB  - John Wiley        
KW  - Marketing
N1  - Bibliography chapterwise; Glossary: p 588-93
ER  -