Aaker David A <br/><br/>
Strategic market management 

 - 2 
 - New York  John Wiley          1988 
 - xv,364p  cm. 
<br/><br/> Appendix P 343-58 
<br/><br/><label>ISBN: </label>0471852627 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51-8, M4;M8