TY  - BOOK
AU  - Aaker David A
TI  - Strategic market management
SN  - 0471852627
U1  - X:51-8, M4;M8 
PY  - 1988///
CY  - New York
PB  - John Wiley        
KW  - Marketing
N1  - Appendix P 343-58
ER  -