Temporal Paul <br/><br/>
Advanced brand management   From vision to valuatio    

 - New York  John Wiley          2002 
 - ix,296p  cm. 
<br/><br/> Appendix: P 271-286 
<br/><br/><label>ISBN: </label>047147925X 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Dewey Class. No.: </label>X:511-8, P2