TY  - BOOK
AU  - LEVINE Michael
TI  - Branded world:  Adventures in public relations and the creation of superbrands   
SN  - 9780471263664
U1  - X:511-8.1, P3 
PY  - 2003///
CY  - New York
PB  - John Wiley        
KW  - Commerce
ER  -