Upshaw Lynn B <br/><br/>
Building brand identity    A strategy for success i    

 - New York  John Wiley          1995 
 - xiv,354p  cm. 
 - New Directions in Business .
<br/><br/> Bibliography : P 330-341 
<br/><br/><label>ISBN: </label>047104220X 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Dewey Class. No.: </label>X:511-8, N5/TD