TY  - BOOK
AU  - McNeal J U
TI  - Introduction to consumer behaviour
T2  - Wiley Marketing Series
SN  - 0471587001
U1  - X:1:(S:44), L3 
PY  - 1973///
CY  - New York
PB  - John Wiley & sons      
KW  - Consumption Economics
N1  - Bibliography: P 280-319
ER  -