Aaker David A <br/><br/>
Marketing research 

 - 3rd 
 - New York  John Wiley & Sons        1986 
 - xvi, 677p  cm. 
<br/><br/> Appendix P 649-55; Glossary P 639-47 
<br/><br/><label>ISBN: </label>  
<br/><br/><label>Source: </label> 37956, 12/08/1987, Wiley  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51b4, M0;M6