TY  - BOOK
AU  - Gist Ronald R
TI  - Basic retailing :  Text and cases   
T2  - Wiley Marketing Series. Ed. by William Lazer
U1  - X512:8, L1 
PY  - 1971///
CY  - New York
PB  - John Wiley and Sons      
N1  - Glossary: P 527-47
ER  -