TY  - BOOK
AU  - Markin R
TI  - Marketing Ed,D A. Aaker
T2  - (Wiley Series n Markenting)
SN  - 0471019992
U1  - X:51, L9 
PY  - 1979///
CY  - New York
PB  - Johnwiley & Sons       
N1  - (Appendix)
ER  -