TY  - BOOK
AU  - HILL Kyle
TI  - Advertising management:  Theory and practice   
SN  - 9781635490145
U1  - X:513-8, Q7 
PY  - 2017///
CY  - New York
PB  - Larsen & Keller       
KW  - Commerce
N1  - Bibliography: p 200-226
ER  -