Lavine John M <br/><br/>
Managing media organizations : Effective leadership of the media    

 - New York  Longmans           1988 
 - x , 454 p. Index : 437-454 p.   Includes bibliographical references and index 
 - Longman Series in Public Communication .
<br/><br/> Bibliography : 393-436 p. 
<br/><br/><label>ISBN: </label>0582286344 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public Relation Management