TY  - BOOK
AU  - Lavine John M
AU  - Lavine John M
ED  -  Wackman Deniel B
TI  - Managing media organizations : Effective leadership of the media   
T2  - Longman Series in Public Communication
SN  - 0582286344
PY  - 1988///
CY  - New York
PB  - Longmans         
KW  - Public Relation Management
N1  - Bibliography : 393-436 p
ER  -