TY  - BOOK
AU  - Mowen John C
TI  - Consumer behavior
SN  - 0023845902
U1  - X:1:(S:44).73.N8, M7 
PY  - 1987///
CY  - New York
PB  - Macmillan         
KW  - Consumption Economics
N1  - Bibliography chapterwise; Glossary: P 645-662
ER  -