TY  - BOOK
AU  - Jenkins John R G
AU  -  Zif Jay Jehiel
TI  - Planning the advertising compaign
T2  - Creative Studies Simulation Series
U1  - X:513, L1 
PY  - 1971///
CY  - New York
PB  - Macmillan         
KW  - Advertising
N1  - Bibliography: p 127-128; Appendixes: p 51-171
ER  -