TY  - BOOK
AU  - Otteson Schuyler F, and others
TI  - Marketing:  The firm's viewpoint   
T2  - Macmillan Marketing Series. Ed. by Schuyler F Otteson
U1  - X:51, K4 
PY  - 1964///
CY  - New York
PB  - Macmillan         
KW  - Marketing
ER  -