TY  - BOOK
AU  - Jolson Marvin A
AU  -  Hise Richard T
TI  - Quantitative techniques for marketing decisions
U1  - X:51:(B), L3 
PY  - 1973///
CY  - New York
PB  - Macmillan         
KW  - Marketing IRT Mathematics
N1  - Bibliography chapterwise
ER  -