Cohen Willian A <br/><br/>
Practice of marketing management  Analysis, planning    

 - New York  Macmillan           1988 
 - xix,695p  cm. 
<br/><br/><label>ISBN: </label>0023231505 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51-8, M8