Stanton William J <br/><br/>
Fundamentals of marketing 

 - 2 
 - New York  McGraw Hill          1967 
 - xvii,743p  cm. 
<br/><br/> Bibliography: p 716-28; Appendix: p 705-15 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51, K7