Levitt Theodore <br/><br/>
Innovation in marketing   New perspectives for prof    

 - New York  McGraw Hill          1962 
 - vii,253p  cm. 
 - McGraw Hill Series in Marketing and Advertising .
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51, K2