Burke John D <br/><br/>
Advertising in the market place 

 - New York  McGraw Hill          1973 
 - 440p  cm. 
<br/><br/> Glossary:p 422-431 
<br/><br/><label>ISBN: </label>0070090319 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>X:513, L3